Tag Archives: Authenticity

What Facebook’s New Happy Birthday Message Process Teaches Us About Authenticity


Image: cc Angelica Portales Flickr

Let’s be real: there is very little about Facebook that is authentic. And now that extends to birthday greetings, too.

Authenticity is the basis for all our communications, it is how people judge the message and the messenger. Was that an authentic greeting, or did it contain snark? Is this sales person just pushing product or is she/he giving me good advice? Continue reading


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Filed under Marketing, Social Media